Blog

If you want to grow your MSP business, a white label UCaaS solution seems like a logical next step. Business phone systems play a crucial role in expanding service offerings by providing flexible and integrated telecommunications options for businesses. The wholesale/white label market is, unfortunately, less than straightforward, but we’ve created a guide to help silence the noise and get you the information you need to find the right solution for you and your growing business. Now’s the time to expand your business to take advantage of the booming UCaaS market. According to Fortune Business Insights, by 2032, the global UCaaS market will hit $107.51 billion, up from $36.33 billion in 2024.

At FirstComm, we see white label UCaaS as less of a cookie-cutter branding scheme and more of a top-to-bottom reinvention of a wholesale partnership that strengthens you from the beginning. This article is here to answer those lingering questions of whether you should take a leap into white label UCaaS and turn that answer into a resounding YES!

What is Unified Communications: A Quick Recap

It’s time to “prime the pump,” if you will: Unified Communications as a Service (UCaaS) is a cloud-based communication solution that integrates voice, video, messaging, and collaboration services. Instant messaging is a key component of UCaaS solutions, enabling seamless communication and collaboration across various platforms. A report from WorldMetrics.org found that UCaaS solutions are expected to drive business productivity improvements by up to 20 percent.

UCaaS solutions provide businesses with a flexible and scalable way to manage their communication needs in a singular and convenient user portal. You have the freedom to decide the best mix and match of features to boost your business. This includes unrestricted leeway to allow a user’s location to vary based on their needs. The system isn’t locked to the main office but solely at the discretion of the business and the quality of the user’s internet connection.

At FirstComm, our white label program doesn’t reserve or hold any features back; we encourage our white label resellers to offer the full range of features and functionalities to best support business communication and collaboration for your customers. Build a strong offering that potential clients will have a hard time believing they get access to.

Benefits of White Label UCaaS Solutions

White label UCaaS solutions allow businesses to brand the solution as their own, creating a unique service offering. However – depending on the provider – there could be limits or restrictions placed on how you present the solution you’re offering.

Here at FirstComm, our years of industry-leading service and support have put us in a position to create the most MSP-friendly white label program that gives every advantage to you, the provider. Here a some of the differentiators we offer:

• Custom Branding: Build a customized product that’s fully branded to match the power of your brand.
• Bulk Provisioning: Device management and bulk imports make larger deployments as simple as ten seats. Our provisioning supports over 400 devices, from phones to overhead speakers to ATAs.
• White-Glove Onboarding, Training, and Deployment: Our onboarding experts are with you every step of the way. Whether you need sales or operational training or go-to-market consulting, we’ve got you covered.
• Unlimited Support: High-touch Tier 1 to Tier 3 support 24/7, 365 days a year.
• Be Your Own Brand, Set Your Own Margins: With a premier suite, you can control your margins, build your own service offering, and dictate pricing levels.

White label UCaaS offers a range of benefits, including increased revenue, improved customer satisfaction, and enhanced competitiveness. A high-quality white label UCaaS provider will do everything in their power to set you up for success. The benefits will outweigh any hesitations you may be having.

Additionally, features like visual voicemail are integrated within UCaaS solutions, providing a comprehensive communication toolset that includes web phone, SMS, and video.

Evaluating UCaaS Providers

When evaluating the best UCaaS providers, businesses should consider factors such as features, functionality, pricing, and customer support. Beyond the items just listed, there needs to be a strong connection to that provider.

• Do you resonate with their mission?
• How do the personalities of the people you’ve met mesh with you and your team?
• Do you see this relationship lasting two, three, or four years down the line?

Is this a perfect science? Absolutely not, but weighing all your options will help you narrow the field to a few potential partners with whom to explore more.

Leading UCaaS providers offer a range of features but certainly need to include services and support that complete the offering. Your skill and comfort level with the technology should factor into the equation as well.

Businesses should also consider the UCaaS provider’s scalability, reliability, and security measures. Create scenarios that cover your needs and see how the provider performs.

Key Features to Look for in a UCaaS Provider

The feature list supplied by the provider needs to be top-notch but also customizable to your needs and your customers. For instance, you may be a security installer and want to branch out into providing communication systems because it fits in with the client base you’re serving. You’ve decided that in the beginning, you won’t push business texting until the communications branch of the business is a bit more established. You get that option; how refreshing is that? UCaaS platforms offer comprehensive cloud-based solutions that combine traditional office telephony with modern communication tools, such as video calls and messaging. Here are various features to keep a look out for during your search:

• Call Management Features: Include speech-to-text, find me, follow me, custom music and messages on hold, voicemail-to-email, and an interactive device management tool.
• Collaboration Solutions: File sharing, productivity tools, and video conferencing.
• On the Go: Mobile apps for remote access and seamless communication.

Additional Details to Look for in a UCaaS Partner Program

How the partner program is administered and managed may be the most pivotal piece when evaluating a UCaaS solution to join. Use your past business interactions as a base from which to start. We’ve all had experiences, both personally and professionally, that have shaped what we do now, so lean into those experiences. Once you have a solid foundation, incorporate some of these additional areas:

• A comprehensive training and support program for resellers.
• Flexible pricing options and revenue-sharing models.
• A strong reputation in the industry and a proven track record of success.
• A range of marketing and sales resources to support resellers.
• Regular updates and enhancements to the UCaaS platform.

Growing Your Business with White Label UCaaS Solutions

By offering a customized communication solution, businesses can differentiate themselves from competitors and establish a unique service offering. Many of the current technology solutions – from CCTV, IT support, and the like – can connect with one another, so it’s only natural to incorporate a self-branded business communication platform into your offering.

White label communications can enhance profitability and brand loyalty by allowing businesses to deliver seamless, branded services without the need to develop their own infrastructure. White label UCaaS solutions can help businesses increase their revenue by introducing stable, recurring revenue and improving customer satisfaction. The race to constantly grow revenue can be tiring, so adding avenues of income that can be counted on is a positive boost to the bottom line of the business. One report from Bain & Company found that acquiring customers is six to seven times more expensive than retaining current ones. White label UCaaS solutions can also help businesses to expand their customer base and increase their market share. By shifting your focus to include more options, you naturally increase potential customers to target.

Build a Business to be Proud of with White Label UCaaS from FirstComm

The goal is to incorporate the right products into your business, strengthening your overall offering and benefiting your customers. Use every tool in your toolbox to solve customer problems and show that you can be a partner who has their best interests in mind.

At FirstComm, our partner community is family. We strive to support you in any way that we can through our dedicated partnership. We’re committed to providing you with every possible resource to expand your offerings and build valuable income opportunities with white label communications. Contact us today!